Client retention can be one of the most difficult parts of building your personal training or nutrition consulting business. Every professional aims to have a solid, long-term client base with a few rotating clients. It is much easier to keep your current clients happy than to advertise and market for new clients.
Any certified exercise professional is familiar with continuing education credits and the need to annually accumulate them. Most certifying bodies require C.E.Cs (continuing education credits); however, credits don't always transfer between different organizations. It is very important to determine if your continuing education opportunity will be recognized by your certifying organization before spending your time and money.
In this article I highlight my last type of difficult client, those that are afraid to work hard. These clients can tend to be the most aggravating type of client especially when you can see the hidden potential.
Have you ever felt like your personal training session turned into a therapy session? We've all had that client that tells us every single personal detail whether it relates to fitness or not. Often times I have a hard time knowing when to and when not to listen to personal details. It is important to listen to our clients and be sympathetic to personal factors that may affect their training.
We've all had difficult personal training clients; it's just a part of the business. We wish that every client would be on time, never cancel at the last minute, didn't use us as their therapist, isn't excessively needy, and works hard 100% of the time. That my friends would be the Holy Grail and alas that client still remains an urban legend.