After 5 years as a Corporate Fitness Director, I was inspired by an article I read about how fitness needs to look beyond “bricks and mortar” to grow the industry and launch itself into the world of the internet. I began searching for something exciting and unique in health and fitness. Sadly, I was not successful in finding it.
Then, I started thinking that if teaching, promoting, training and consulting in health and fitness is to move beyond bricks and mortar, how are the pros going to do that in the fast-paced, technologically advanced environment known as the internet? Like many other professionals, I had no idea how to go about building a website, developing a presence on social media or promoting a business in those formats. One thing I did know, it would take a lot of time to be effective and competitive in those formats and, at the same time, actually train clients, develop healthy recipes or teach classes. Where would I find the time? How would other pros do it and still run their businesses?
Then I asked myself, what if all of that promoting, posting and web site managing was done for me? That would leave me a lot more time to do what I enjoy, helping folks lead a healthy and fit lifestyle.
Fiteeza is designed to alleviate the time consuming task of promoting your business and leave you more time to help existing clients and cultivate new ones. At Fiteeza, we are committed to that type of forward thinking to alleviate the pressures and burdens of doing it all on your own.
In 2001, Katherine became certified as a Personal Trainer through American Fitness Professionals and Associates (AFPA). With her own experience as an athlete and fitness enthusiast, she began to assist family and friends with their personal health goals. In 2006, she decided to seek her Yoga and Nutritionist certifications also through AFPA. Later that same year, she launched a new career in corporate fitness and was promoted to Corporate Fitness Director in 2007. Katherine has gone on to further her fitness education by becoming certified as an Indoor Cycling Instructor through Aerobics & Fitness Association of America (AFFA). She has completed numerous continuing education credits with the American College of Sports Medicine (ACSM), Yoga Fit, AFAA and AFPA. She has completed course work in Fitness Motivation, Kickboxing and Sports First Aid.
In 2013, she became the CEO of Fiteeza, combining her passion for fitness with technology to assist a larger client-base in making the connection to living a fun and fit lifestyle.
Strive for progress instead of perfection.